It’s simple: students want to see recommendations from other students. Places that have vibrant or energetic atmospheres, places that are filled with other students, and places that are cheap, all have potential to be good spots that students love, but the reality is that these types of places can be hard to find for a few reasons. Here is why a student travel review platform is needed:
1) Traditional Review Sites Are Tailored To Older Demographics
It’s fair to say that most review sites are skewed towards older audiences. Over 60% of their users are over the age of 35, but the average age of users posting actual reviews is most likely even higher than that. Most of these platforms have Michelin restaurants as their #1 ranked restaurants and are insanely expensive for any budget, let alone a student’s. Among students, these types of spots are not ideal: we need a travel review app that is from the input of only other students.
2) Student Spots Can Be Harder To Find
If you’ve traveled overseas or studied abroad, you know how it can take some time to get your bearings and figure out all of the details about where students love to go. Sometimes it’s a specific neighborhood or part of town, or sometimes it’s an area near campus with some incredible (affordable) restaurants and student bars, but there simply aren’t a lot of resources to find those types of places- it’s usually all through word of mouth. Finding great spots for student travel has to become more social.
3) Current Review Sites Are Outdated
Well… we’ve mentioned this before: traditional review sites haven’t changed their methods in over a decade, and they just aren’t effective at showing the best places to go. As shown by the previous blog post we did, there are numerous flaws with these platforms (a flawed 5 star review format where 4.3 stars is average, reviews from fake and paid accounts, etc.), so students in general need a better way of finding the best places to go: a student travel review platform that enhances travel by just compiling and ranking student favorites.
4) Students Love To Travel
Youth travel (including study abroad travelers) officially eclipsed business travel in 2015, and since then the market has continued to skyrocket – now becoming over a $300 billion market and representing over 1/5 th of all international arrivals in the travel industry. But aside from statistics, it’s a fact that being a student is one of the best times to travel: freely able to explore with student friends without the worry of a career, spouse, or kids, etc. And if you play your cards right, who doesn’t mind traveling on a parent-funded budget?
5) There Isn’t One.
There is no “study abroad” app, nor is there a “student travel” app, despite there being hundreds of broader travel or generic review sites. A variety of fantastic student-focused travel companies exist, such as StudentUniverse, STA Travel, WorldStrides and more, but none are focused on student review and rankings on places to go. This is why Rayka will be the first platform focused on recommendations and favorites from just other students, helping you more easily find the best places to go around the world.
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The next version of Rayka will be this student travel review platform that exploring students have been looking for. We will have some exciting news in the next few weeks before our big launch in the end of November so stay posted on it all by following us on Facebook or Instagram!