The entire review process (used by Yelp, TripAdvisor, etc) is flawed. The way of reviewing and ranking places to go, restaurants, bars, cities, and more has been the same for about two decades with virtually no changes in the process. Here are the top 4 reasons review platforms are outdated:
1. They Show The Most Touristy Places
Do you know of a few restaurants or bars in your home city where every single tourist goes to? Here in Charleston, I can think of a few downtown restaurants in particular where all of the visitors from cruise ships go. Every city has them, but the real problem is that most of these spots are ranked very high on traditional review sites. Go ahead and think of that touristy spot and then see what their ranking is. These review platforms have no way to focus on just the local hotspots: they tend to highly rank the touristy ones. One great beauty of travel is finding those local gems, so this needs to be fixed.
2. They Are Influenced By Money And False Accounts
There are companies that you can pay to downgrade your competitors on traditional review platforms, or companies you can pay to increase your ranking or your number of positive reviews. If you want to change your ranking on a review platform, it’s simple: just pay a little bit of money. About 1 in every 5 reviews on these platforms are fake, according to a Business Insider article, and it’s nearly impossible to tell which reviews are reliable and real. This prevents real viewers from getting the best recommendations.
3. The 5 Star Review Format Is Flawed
The 5 star review format is outdated, and even the Wall Street Journal is writing about this issue. Netflix and Uber are moving away from the 5 star format, but traditional review platforms are too entrenched in them and unable to change their outdated processes. The reality is that 68% of reviews are between 4 and 5 stars, which means that there is no differentiation in the rankings on these platforms. Honestly, just pull up one of these sites, look up the best restaurants in a random city, and see if the vast majority of the top 10 spots all have four and a half stars. This simply is an ineffective way of categorizing and finding the best places in every city based on who you are.
4. They Are Based On The Opinion Of Strangers
Who is posting reviews on these platforms? Strangers. People you don’t know or trust. Fake accounts. Competitors. Employees of that very business. Really it could be anyone, and the reality is that you have no idea what tastes they have, what their ages are, or what they do. Wouldn’t it be better to search for a great pizza place based on the opinions of someone who loves pizza and has been to hundreds or pizza spots? Or if you’re looking for a good bar to go to, wouldn’t it be awesome if you could search for the best bars just among people your age? Or the ability to search just among your friends? The world needs a platform where people can search for recommendations based on the opinions of people they know and trust.
The Rayka Solution
Our team here at Rayka truly believes that review sites are outdated, unhelpful, untrustworthy, and ripe for disruption. For each of these four problems, Rayka has a solution: 1) our platform will have the ability to sort by demographics, which includes searching for the best places among just locals 2) Our lists are unable to be influenced by money or false accounts and are more focused on the opinion of friends 3) Instead of a five star review format, our platform is based on a compiled (and differentiated) list of people’s favorites 4) Rayka is focused on the recommendations and opinions of friends rather than strangers.
Are you as excited about Rayka as we are? It’s going to change the way people review places, and (more importantly) it’s going to change the way people travel and explore! The Rayka app launches in the end of June so keep an eye out for it, and get ready to #exploresocially.